Privacy Policy

1. Scope

This Privacy Policy applies to the website operated by Transformance Art, Inc. (“Transformance Art,” “we,” “us,” or “our”) at transformanceart.org and to information we receive through forms and embedded tools on this website.

It does not govern websites or services operated independently by third parties. When you follow an external link or use a third-party donation, registration, social media, or payment service, that provider’s privacy policy also applies.

2. Information We Collect

Information you choose to provide

• Contact forms: your name, email address, reason for contacting us, message, and newsletter preference.
• Newsletter signup: your email address.
• Direct correspondence: information you include when you email or otherwise communicate with us.
• Donations, event registration, and RSVPs: information you provide through Givebutter, such as your name, contact information, donation or registration details, and any information requested for a particular event. Payment information is handled by Givebutter and its payment providers; Transformance Art does not directly collect or store complete payment-card information through this website.

Information collected automatically

When you visit the website, we and our service providers may automatically receive information such as your IP address, approximate location, browser and device type, operating system, referring page, pages viewed, links clicked, visit dates and times, and advertising or cookie identifiers.

This information may be collected through server logs, cookies, pixels, tags, and similar technologies used for site operation, audience measurement, security, advertising attribution, and campaign performance.

3. How We Use Information

We may use information to:

• respond to questions, requests, partnership inquiries, and other communications;
• send newsletters and program updates when you choose to subscribe;
• administer donations, registrations, RSVPs, programs, and events;
• operate, secure, analyze, and improve the website and our programs;
• measure outreach and advertising performance and understand how visitors find and use the website;
• maintain organizational, accounting, tax, and legal records; and
• protect our rights, safety, community, and services and comply with applicable law.

We do not add you to our marketing newsletter solely because you contacted us, donated, or registered for an event unless you also choose to subscribe or otherwise consent.

4. Cookies, Analytics, and Advertising Technologies

We use third-party technologies that may store or read cookies and similar identifiers:

• Google Analytics helps us understand website traffic and visitor interactions.
• Google Ads helps measure advertising and conversion performance and may support audience or remarketing features when enabled.
• Meta Pixel helps measure activity connected with Facebook and Instagram advertising and may support advertising audiences when enabled.
• Givebutter widgets support donations and event RSVPs and may use technologies necessary to provide and secure those services.

Google and Meta may receive online identifiers and information about your activity on this website. Their use of information is governed by their own terms and privacy policies. Depending on your location and our configuration, certain advertising technologies may be used only after any consent required by applicable law.

You can learn more through Google’s explanation of data from partner sites, the Meta Privacy Policy, and the Givebutter Privacy Policy.

5. How We Share Information

We may disclose information to service providers that help us operate our website and programs, including:

• Formspree, which processes contact and newsletter form submissions;
• Givebutter and its payment providers, which support donations, registrations, and RSVPs;
• Google and Meta, for analytics, advertising measurement, and related services; and
• website hosting, email, security, accounting, and professional service providers.

We may also disclose information when required by law, to respond to lawful requests, to protect rights or safety, or in connection with an organizational restructuring.

We do not sell personal information for money. However, disclosure of online identifiers and activity to advertising providers may be considered “sharing,” “targeted advertising,” or a “sale” under some privacy laws. The choices below can help you limit that activity.

6. Your Choices and Privacy Rights

• Email: use the unsubscribe link in a newsletter or email us to change your preferences.
• Browser controls: most browsers allow you to block or delete cookies. Blocking cookies may affect some website features.
• Google Analytics: Google offers an Analytics opt-out browser add-on.
• Google advertising: manage ad personalization through Google My Ad Center.
• Meta advertising: manage advertising preferences through your Facebook or Instagram account settings.

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, or to object to or restrict certain processing. To make a request, email [email protected]. We may need to verify your identity and may retain information where permitted or required by law.

7. Retention and Security

We retain information only for as long as reasonably necessary for the purposes described in this policy, including communication, program administration, accounting, tax, legal, security, and recordkeeping needs. Retention periods vary according to the type of information and why it was collected.

We use reasonable administrative and technical safeguards intended to protect information. No website, transmission, or storage system can be guaranteed completely secure.

8. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without permission from a parent or guardian. When an event welcomes children, a parent or guardian should complete any online RSVP or registration for them. If you believe a child has submitted information to us without appropriate permission, please contact us.

9. Changes to This Policy

We may update this policy as our practices, services, or legal obligations change. We will post the revised policy on this page and update the effective date above. Material changes may also be communicated through other reasonable means.

10. Contact Us

Questions, requests, or concerns about this Privacy Policy may be sent to:

Transformance Art, Inc.
[email protected]
Knoxville, Tennessee